LONG TIME, NO HEAR?

Then it's time to change that!

Working with you, I'll create crisp, persuasive copy to grab your audience's attention and let them see the personality that's within your brand. I'll ignite their interest with sizzling words and help you attract new customers by clearly explaining why they should care about you.

Whether you're looking to boost sales, build loyalty or just communicate more effectively, it's my job to find the right words for your business and to make sure they hit home. 

Here are some of the ways in which I can tell your story...

What does a copywriter do?

WEB

Website Content
Blog Posts
Product Descriptions
Email Marketing
Social Media Content
Editing and Proofreading

PRINT

Brochures
Direct Mail
Newsletters
Articles
Advertising Copy
Point of Sale Material
Press Releases

BRAND

Tone of Voice Creation
Brand Guidelines

HIT THE RIGHT NOTE

The Notepad is me, Adrian Jackson. Based in Harrogate, I'm a freelance copywriter with over 15 years' experience creating and managing marketing campaigns for major fashion, finance, and travel companies.

Nothing excites me more than learning the story of a business like yours and finding the best way to tell it. I've written clear, engaging copy for big brands, start-ups and public sector organisations, both here in the UK and in the US.

My marketing background means that I appreciate the importance of communicating quickly and well. It also taught me to write copy to meet specific, results-focused objectives. So whether it's copywriting persuasive web content or just adding energy and clarity to a technical business piece, I'll approach each project with your unique needs in mind.

a FEW EXAMPLES OF MY WORK

ParkDean RESORTS

HOLIDAY INSPIRATION & HOME SALES

I’ve been working with Parkdean Resorts for over 5 years. The very first job provided me with a fantastic challenge - write 100 words for 600 UK attractions in just 6 weeks! Since that first success, I’ve written all kinds of copy for them, everything from web product pages, to travel blogs, emails, DM, owner letters, press releases, and internal comms. Even conference speeches! I’ve also created copy for their sister brand Lodges.co.uk, which requires a more elevated tone of voice.

ROYAL
CANIN

PET HEALTH & MEDICAL CARE

I’ve written over 50 health articles for Royal Canin UK and USA, covering topics like dermatitis, kidney disease, and socialization. I even wrote 5 pieces about cat pee! While it’s lovely to write about animals, pet owners need clear advice when their family member is sick. The copy has to be simple, sensitive, and straight to the point. The work is complex and involves distilling down veterinary journals and texts. Professional sign-off is vital in such a highly regulated sector.

cottages.com

TRAVEL TIPS & TAXATION

My work with cottages.com began with me pretending to be a dog! Since that first copywriting job, I’ve written travel guides promoting everything from stargazing and sand sculptures to microadventures. Holiday home ownership is surprisingly complicated, and so I was tasked with simplifying the company’s guidelines to property taxation, insurance, home improvements, renovations, and property earnings. I also created email and DM content to boost recruitment.

I'VE WRITTEN FOR…

JUST THIS ONCE, IT'S ALL ABOUT ME

"Adrian's an exceptional freelance copywriter and I wouldn't hesitate in recommending him. His copy is engaging and pitched perfectly towards our audience. Crucially, it's written with SEO in mind, and the subsequent landing pages have helped cottages.com rank on the first page of Google for many of our targeted keywords, increasing traffic and leads."

STUART WALKDEN

Owner Acquisition Manager cottages.com